# More Than Normal — Complete Studio Documentation (llms-full.txt)

> More Than Normal is an independent search and web engineering studio founded by Alex Harvey in Canterbury, Kent, United Kingdom. We build fast, search-first static websites and provide diagnostic SEO audits and ongoing search management for private clinics, professional practices, and established service businesses.

## 1. Studio Information & Entity Identity

- **Trading Name:** More Than Normal
- **Founder & Senior Engineering Lead:** Alex Harvey, BSc (Hons) Computing (The Open University).
- **Physical Address:** Lullingstone House, Lullingstone Court, St Johns Lane, Canterbury, Kent, CT1 2NX, United Kingdom.
- **Geographic Coordinates:** Latitude 51.2802, Longitude 1.0789.
- **Direct Contact Email:** alex@morethannormal.co.uk
- **Official Domain:** https://morethannormal.co.uk
- **Target Sectors:** Private Healthcare & Therapy Clinics, Professional Practices (solicitors, accountants, architects), and Established Regional Service Businesses.

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## 2. Engineering Philosophy & Technical Architecture

- **Static Site Architecture:** Every website is engineered with Astro for Static Site Generation (SSG). This eliminates server-side database bottlenecks, SQL injection vectors, and render-blocking JavaScript frameworks.
- **Core Web Vitals Performance:** Zero client-side bloat targeting sub-second Largest Contentful Paint (LCP < 1.0s), zero Cumulative Layout Shift (CLS = 0.00), and sub-100ms Interaction to Next Paint (INP).
- **Deep Schema.org Graphs:** Full JSON-LD structured entity trees (`ProfessionalService`, `MedicalBusiness`, `Physician`, `Service`, `Offer`, `FAQPage`, `Article`) declaring unambiguous facts directly to search engines and Large Language Models.
- **Privacy & GDPR Compliance:** Google Consent Mode v2 implementation with default-denied analytics storage, no non-essential cookies prior to explicit consent, and native Global Privacy Control (GPC) support.
- **Complete Client Ownership:** All code, assets, and content are 100% owned by the client upon final payment with zero proprietary lock-in.

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## 3. Commercial Services & Pricing (Single Source of Truth)

### Stage 1: Diagnostic SEO Audit
- **Pricing:** £450 one-off fee (or £750 with a working 1–2 page HTML rebuild preview).
- **Turnaround:** 5 business days from invoice settlement.
- **Scope & Deliverables:**
  1. Organic search & keyword competitor gap analysis.
  2. AI search & assistant findability audit across ChatGPT, Gemini, Copilot, and Perplexity.
  3. Core Web Vitals latency, script bloat, and server bottleneck diagnostics.
  4. User conversion friction and enquiry pathway review.
  5. Prioritised written implementation roadmap ranked by commercial return.
- **Fee Credit Guarantee:** 100% of the audit fee (£450 or £750) is credited against a Website Rebuild commissioned within 30 days of report delivery.
- **Access Required:** Public search access only; CMS login credentials are not required.

### Stage 2: Website Rebuild
- **Pricing:** From £3,500 base project fee.
- **Turnaround:** 3 to 4 weeks.
- **Scope & Deliverables:**
  1. Custom responsive design system with zero framework bloat.
  2. Up to 6 core pages or reusable page templates.
  3. Search-optimised, human-written copy for up to 10 pages.
  4. Deep Schema.org entity graphs declaring services, credentials, and geographic areas served.
  5. Google Business Profile setup and local citation synchronisation.
  6. High-converting enquiry flows with anti-spam honeypots and automated calendar booking.
  7. 30-day post-launch defect warranty.

### Stage 3: Ongoing Search Management
- **Pricing:** £600 per month for the first 6 months (introductory rate), then £1,200 per month rolling.
- **Terms:** Monthly agreement with 30 days written notice to cancel. No long-term lock-in contracts.
- **Scope & Deliverables:**
  1. Technical health, Core Web Vitals, and indexation monitoring.
  2. Up to 2,500 words of new technical and search-optimised content per month.
  3. Continuous Schema.org updates and citation synchronisation.
  4. Google Business Profile management and review integration.
  5. AI search visibility monitoring and entity presence checks.
  6. Direct monthly performance report and strategy consultation with Alex Harvey.

### Dedicated Engineering Sprints
- **Pricing:** £850 per day (invoiced in advance).
- **Scope:** Targeted senior engineering time for Core Web Vitals refactoring, speed remediation, custom JSON-LD schema implementation, or technical CMS migrations on existing platforms.

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## 4. Key Performance Benchmarks & Case Studies

- **The Pickle Jar Therapy (Canterbury):**
  - Architecture: Static Astro SSG with Schema.org graph markup.
  - Performance: 100/100 Mobile Lighthouse Performance Score.
  - Business Outcome: 89% of new client enquiries attributed directly to search engine touchpoints over a 12-month period.

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## 5. Contact & Booking

- **Free 20-Minute Consultation:** Available to book online at https://morethannormal.co.uk/book-a-call with 48 hours notice. Video consultation held via Google Meet directly with Alex Harvey.
- **Audit Inquiry:** https://morethannormal.co.uk/seo-audit
- **General Inquiries:** alex@morethannormal.co.uk | https://morethannormal.co.uk/contact