I am not a typical developer.
I operate at the intersection of Technical Reality, Strategic Governance, and Radical Clarity.
Most agencies are designed to scale their revenue, not your efficiency. They sell you a Senior Partner in the pitch, but hand your project to a Junior Developer in the sprint.
I built More Than Normal to be the antidote.
I am a Studio of One. When you hire me, you get me.
Why I built this.
I spent 13 years managing enterprise IT infrastructure and 5 years on Boards of Governors. I saw the same pattern repeating:
- The SaaS Tax: Businesses bleeding cash on subscriptions they didn't need.
- The Agency Bloat: Companies paying £10k for a WordPress site that broke six months later.
- The Jargon Wall: Consultants using complex words to hide simple truths.
I realised that the market didn't need another "Web Design Agency." It needed a Technical Fiduciary. Someone who would build assets, not liabilities.
My Four Cornerstones
My authority comes from the convergence of four distinct disciplines. I don't just write code; I see the full commercial picture.
The Governor (Strategy)
13 Years Strategic IT Management.
I treat your budget like a fiduciary. I understand that technology is a liability until it generates a return. I am the one who says 'No' to shiny toys that don't add value.
The Engineer (Execution)
BSc Software Engineering (Distinction Profile).
I don't use drag-and-drop builders. I apply formal engineering principles to build infrastructure that is secure, scalable, and robust. I value uptime over trends.
The Teacher (Clarity)
6 Years as a Subject Lead.
I speak fluent 'Binary' and fluent 'Business.' If I cannot explain the technical architecture to you in plain English, I have not done my job. You will never feel overwhelmed.
The Neurodivergent (The Lens)
Autistic Pattern Recognition.
I possess an innate intolerance for inefficiency. I do not see 'nuance' in a bad process; I see a defect. This allows me to spot the 'Shadow IT' and 'Zombie Licenses' that neurotypical consultants often miss.
The "Studio of One" Advantage
Why hire one person instead of a team?
Velocity
I don't have 'stand-up meetings' about the work. I just do the work. I use AI-augmented workflows to deliver in days what teams deliver in weeks.
Accountability
There is no 'Account Manager' to blame. The buck stops with me.
Continuity
The person who designed the strategy is the same person writing the code. Nothing gets lost in translation.
My "No" List
I define my value by what I refuse to do.
No WordPress: I do not build on fragile foundations.
No Retainers: I do not charge you for 'maintenance' on code that shouldn't break.
No Outsourcing: I do not farm your project out to white-label agencies.
No Hype: I do not sell 'Magic AI.' I sell engineering.
The Personal Side
I live in Canterbury, Kent. I am not a digital nomad working from a beach in Bali. I am a business owner who values reliability.
I spent 9 years as a touring musician. That life taught me resilience, adaptability, and that the show must go on. I bring that same grit to every deployment.