Can I see something you’ve built?

thepicklejartherapy.co.uk

What the practice needed

A private therapy practice taking its own bookings, in a city with a lot of therapists and a lot of directories. The problem was not the quality of the work. It was that somebody looking for help in Canterbury had no way to tell one practice from another, and the directories were taking the enquiry before the practice ever saw it.

What we measured afterwards

Every figure has a source and a date beside it, because a number without either is just a claim. The speed scores are lab measurements you can reproduce: see the PageSpeed result.

“More Than Normal created a clear, welcoming website that truly reflects our values and makes reaching out for support straightforward for our clients. Their structured, thoughtful approach ensured the entire development process was reassuring and clear from start to finish.”

Emma, owner and fellow director with Alex, The Pickle Jar Therapy

What changed in August 2026

The first site worked. The new one was about being found by the people already looking. We started from a year of the practice's own search data. It showed four things worth fixing.

• The words people search with. The old site said "therapy". A large share of people in Canterbury search for "counselling", and the site was being shown far lower for that word. The new pages use the words searchers use, wherever they are true.
• A page for each service the practice offers. Anxiety, depression, trauma and grief, stress, ADHD and neurodivergence, addiction, LGBTQ+ counselling, teen therapy and walking therapy, plus a page for people searching across Kent. Nothing the practice does not offer.
• Fees in plain sight. People were searching for the cost of private counselling in Canterbury. The fees had been one line in the FAQs. They now have a page.
• Claims checked by the build. A check runs every time the site is built and stops it if a page claims a service or an outcome the practice has not confirmed.

Two things stayed the same. Urgent help is still one of the three ways in on the home page. And analytics still loads only for visitors who say yes to it.

What happened in search

These figures come from the practice's own Google Search Console, and are published with their agreement. The new site went live on 22 August 2026. Every figure is final data, with the dates it covers.

Search Console, 23 July to 21 August and 22 August to 20 September 2026. In the same 30 days of 2025 there were 18 clicks.

The searches the new site was written for moved up. The numbers below are the average position of the site in the ordinary results, where 1 is the top. Page one ends at about 10.

Search Console, average position, 20 July to 21 August against 7 to 20 September 2026. A year earlier, "therapy canterbury" averaged 23.0 and "counselling canterbury depression" 48.4. Some of these searches have few impressions in a fortnight, so read each row as a direction.

In the new site's first two weeks, three people enquired through its contact form. That is the practice's count, not a measurement of ours.

What has not moved yet

Searches across Kent still find the home page rather than the page written for them. "Therapist canterbury" sits at 12.0, below the 8.7 of a year ago. Searches about anxiety have gone the wrong way, and Google had not re-read the new anxiety page at the last check. These are the next three months of work, and this page will say how they went.

What was actually built

Why there is only one case study here

Because there is only one we can show properly, with the client’s agreement and with figures we can source. We would rather publish one that stands up to being checked than five that do not.

Last checked 23 September 2026 · written by Alex Harvey