Direct personal accountability

The person engineering your product, and why it matters.

Bespoke software architecture and static web engineering built for local Kent businesses. No junior developer handoffs. No communication layers. Just focused development.

Alex Harvey, founder of MTN.

Alex Harvey

Lead Developer & Founder

Focus Area Ultra-Fast Websites
Location Canterbury, Kent
Education BSc Computing (OU)
Background IT Management
The Story

Direct collaboration, by design.

More Than Normal operates on a direct, personal scale. When you work with this studio, you collaborate directly with the lead developer from day one. This keeps communication clear and ensures your operational goals are built directly into the codebase.

I am a Canterbury-based developer, former IT Manager, school governor, and teacher. I started this studio because I recognized a specific need in the Kent business community. Local organizations wanted professional, high-performance web assets, but they required transparent, upfront pricing. I established More Than Normal to offer a reliable, consultative middle path: elite, custom-coded websites at a sensible, fixed cost.

My background in teaching has directly shaped how I communicate technical concepts. I prioritize explaining complex architecture clearly, ensuring clients feel confident and informed throughout the development process (no smoke, no mirrors, and zero jargon).

During my four years as a school governor and time as an IT Manager, I developed a practical understanding of how organizations function, how decisions are made, and what institutions need from their digital systems. I am not learning theory in a vacuum; I apply modern computing standards to solve real-world problems for local businesses.

East Kent Accountability

I live and work in Canterbury. I understand our local business landscape because I am part of it. This local proximity means we can meet in person, walk through requirements over coffee, and maintain direct accountability as neighbors.

The Focus Model

Focused, sprint-based delivery

I am autistic and have ADHD, which shapes my development process in positive, productive ways. When engaging with a technical challenge, my focus is exceptionally deep. I dedicate intense focus to refining and polishing code, building custom interfaces to a high standard.

More Than Normal’s sprint-based schedule is designed around this productive workflow. You do not pay for my hours; you pay for a defined, completed asset at a fixed price. Whether a complex layout requires a full week of deep focus or a rapid development sprint, your price remains completely fixed and transparent.

Studio Beliefs

What guides our decisions

  • Complete Client Ownership: We build directly into your secure Google Workspace and Firebase space, so you own your domains, files, and data from day one.
  • Speed is Performance: Fast websites create frictionless client experiences. We write clean, lightweight static code to optimize conversions.
  • Human Accountability: AI tools accelerate our build speed, but the craft, analytical decisions, and technical responsibility remain entirely with me.
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Visualise your project

Let's discuss your project plan. To help you visualize the direction before making any commitment, we can begin with a 1-week interactive prototype for £300.

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