Search that earns its keep.
Three sequential stages, all prices published. An audit first, a site that performs second, monthly search growth third.
Three stages. Each earns the next.
We do not sell monthly search retainers on fragile or unvetted platforms. Every relationship starts with diagnostic reality and builds on a rock-solid engineering baseline.
SEO Audit
A thorough diagnostic of your site's current performance, organic Google visibility, AI assistant discovery (ChatGPT, Gemini), and user conversion bottlenecks. You receive a clear, prioritised action plan ranked by commercial return.
- Search findability and keyword ranking audit
- AI assistant recommendation diagnostic (ChatGPT, Gemini, Copilot)
- Core Web Vitals and technical speed bottleneck analysis
- Conversion journey and page friction review
- Prioritised roadmap of what to fix and in what order
- Full audit fee credited toward a Rebuild within 30 days
Delivered in 5 business days. No ongoing obligation.
View Audit Details & FormWebsite Rebuild
A brand-adapted website designed to rank in Google and AI search, and engineered to convert visitors into qualified enquiries. Bounded by the site plan agreed during discovery.
- Up to 6 bespoke page designs or reusable templates
- Complete copywriting for up to 10 pages by MTN
- Structured entity schema, canonicals, sitemap, and robots configuration
- Google Business Profile setup and local search optimisation
- WCAG 2.2 AA accessibility target and high-performance Core Web Vitals targets
- Full code and asset ownership with 30-day defect warranty
Prerequisite for Ongoing SEO. Typical delivery 3 to 4 weeks.
Discuss a RebuildOngoing SEO
Monthly search engineering to compound your rankings, publish authoritative content, maintain technical health, and capture new commercial queries over time.
- Up to 2,500 words of published search-targeted content each month
- Continuous Core Web Vitals, uptime, and schema health monitoring
- Google Business Profile updates, local citations, and query tracking
- AI assistant citation and entity graph expansion
- Monthly plain-English performance report with rankings and traffic
- Rolling monthly agreement with 30 days notice
Available exclusively on websites built and maintained by More Than Normal.
Book a Discovery CallWhat the baseline looks like in practice.
Real outcomes from professional practice websites engineered and maintained to these exact technical standards.
Add-on pricing menus
No hidden extras or surprise invoices. If your project requires scope beyond the core baseline, add-ons are priced clearly in advance.
Build Add-Ons
Quoted when the site plan is agreed at discovery, before rebuild work begins.
| Deliverable | Price |
|---|---|
| Additional page design or template | £450 |
| Additional page (MTN researched copy) | £250 |
| Additional page (client-supplied copy) | £150 |
| Copywriting beyond 10 included pages | £200 / page |
| Blog or article archive migration | Quoted on volume |
| Third-party system integration | Quoted on scope |
Programme Add-Ons
Available to Ongoing SEO clients needing additional content or expansion.
| Deliverable | Price |
|---|---|
| Content beyond 2,500 monthly words | £175 / 500 words |
| Additional page design & build | £450 |
| Digital PR & link acquisition | Scoped per client |
| One-off technical work | Quoted on scope |
Ad-hoc sprint work for rebuild clients
For clients who completed a Website Rebuild but chose not to take a monthly Ongoing SEO programme. Booked in advance for focused updates, design additions, or campaign landing pages.
Content work carries a 2-day minimum. Programme clients receive priority scheduling.
Enquire about a SprintFrequently asked questions about our services
Everything you need to know about our pricing, timelines, deliverables, and sequential model.
What you receive from an audit
- Prioritised commercial roadmap
- Plain-English technical diagnosis
- Google & AI search findability report
- Core Web Vitals latency analysis
- 100% fee credited toward your rebuild within 30 days
Why is the process strictly sequential?
Search outcomes require control over structure, performance, and schema. Running ongoing SEO on an un-audited or fragile third-party platform cannot guarantee outcomes. An audit diagnoses reality, a rebuild establishes the baseline, and monthly SEO builds traffic on a rock-solid foundation.
How does the audit credit work?
Whichever audit tier you choose (£450 or £750), the full fee is credited against a Website Rebuild commissioned within 30 days of receiving your report. You receive complete diagnostic value up front, with the full fee discounted from your rebuild if you proceed.
What does the 30-day warranty cover?
Every Website Rebuild includes a comprehensive 30-day post-launch warranty covering any technical defects, broken layouts, or functional bugs against the signed specification. If anything does not match what was agreed during discovery, we fix it immediately at no additional cost.
Can I cancel Ongoing SEO at any time?
Yes. Ongoing SEO runs on a rolling monthly contract with 30 days notice to end. The £600/month rate applies for the first 6 months of foundational work, then £1,200/month standard rolling. There is no lock-in beyond the 30 days notice.
Who actually does the work on my project?
A named senior engineer leads your project from first discovery through technical design, build, and monthly search management. You deal directly with the person doing the work, with zero junior account managers, outsourced handoffs, or unvetted subcontractors involved at any point.
Ready to make your business findable?
Start with a thorough diagnostic audit of your website's Google rankings, AI visibility, and speed, with 100% of the fee credited against a future rebuild.