Why would I pay monthly once the site is built?
The audit is a snapshot and the build fixes what it found. Neither tells you what happens next. The monthly work is the loop after that: we re-run the audit, read your analytics and check what the assistants now say, then realign the site and the content against real data rather than guesses.
The honest version of the objection
If we built it properly, why does it need changing?
Because on launch day nobody has used it yet. The audit that shaped the build was a snapshot of a site that no longer exists, and every decision in the build was the best guess available at the time. The data that tells you whether those guesses were right does not exist until the site has been live and gathering it.
Nothing rises from unknown to the top of search on a single change. It gets there by making a change, seeing what moved, and making the next one.
What the month actually contains
| Every month | What it is |
|---|---|
| Content | Up to 2,500 words of published, search-targeted writing. Beyond that, £175 per 500 words |
| Technical health | Continuous Core Web Vitals, uptime and schema monitoring, so a fast site stays fast |
| Local presence | Google Business Profile updates, citations and query tracking |
| Assistant checks | Whether ChatGPT, Gemini and AI Overviews cite you for the questions your buyers ask, and who they name instead |
| A written report | Plain English. What we changed, what moved in rankings and traffic, and what is next |
Who is already on it
The Pickle Jar Therapy has been on this model since 2025. We built the site, and we have run search for it ever since. The figures on the work page are what that produced over a year, not what launch day produced. A practice does not go from invisible to twenty-five of its twenty-eight new clients arriving through one site in a single afternoon.
This site is on it too. The audit corpus you are reading is the same loop turned on ourselves: we check what we get found for, write the answers that are missing, and check again.
Why £600 and then £1,200
The first six months are groundwork and measurement, not optimisation against results, so they are charged at the lower rate. From month seven it is £1,200, by which point there is real data to work against.
The foundation rate is available once, at the start. If you cancel inside the first six months, a later contract begins at £1,200.
Rolling monthly, no minimum term, 30 days notice either way.
Why it compounds and a one-off does not
Each cycle starts from better information than the last. The first month works from launch data, the third from a quarter of real behaviour, the sixth from a pattern. Competitors are also moving, and search itself is moving faster than that: the assistants that recommend businesses today did not exist in their current form two years ago.
A single website change is a bet placed once. This is the same bet placed repeatedly, with the result of the last one in hand.
When not to buy it
If your site is new, give it a quarter first. There is nothing to realign against until there is data, and we would rather say that than bill for a month of guessing.
If your enquiries do not come from search at all, this is the wrong spend, and we will say so on the call rather than after the first invoice.
And if you genuinely only want the site built, that is a real option and we will build it and leave you to it. We just will not pretend that launching and crossing your fingers is the same thing as getting found.
What we need from you
A named person who can approve content, replies to review requests inside five working days, and access to Search Console, analytics and the Google Business Profile. Where the writing needs a factual check, clinical or legal, that review has to come from you.
What this is not
- Not a guarantee of rankings, traffic or enquiry volumes. Those depend on your competitors and on the search engines. Anyone guaranteeing positions is either misleading you or defining success so narrowly it means nothing.
- Not fast. Results typically take three to six months to appear, and the first quarter is groundwork.
- Not hosting or upkeep. Those are separate, and much cheaper.
- Not available on a site we did not build, because we will not promise outcomes on a platform we do not control.
Last checked 3 September 2026 · written by Alex Harvey